Spotlight on The Fred

“We have patrons that have had series tickets for over 20 years,” said Carol Kelley, General Manager of The Fred. “You’ve got a group of people that are hard core music people, but also those who just want to sit in the same seats by their friends to party and have a good time.”

The Fred is Peachtree City’s favorite outdoor concert experience. A rustic path through the woods leads music lovers to The Fred, which offers a mix of table, theater-style, and lawn seating options. The open-air venue in the Georgia pines is an exceptional space to experience national and international touring acts along with up-and-coming performers.

“What’s unique to The Fred is the sense of loyalty and ownership by the citizens of Peachtree City,” said Tod Elmore, Principal Talent Buyer with RCS Productions, who is contracted by the City of Peachtree City to secure entertainment. “People are highly invested in the venue and treat it like it’s theirs – unlike any place else that we program.”

Elmore buys the bands, simply put, for venues around the Southeast. The Fred’s season typically runs from April through October.

Management listens to what people recommend. For example, The Fred’s social media post last fall asked, “Who do you want to see perform next year?” It was answered with more than 300 comments and recommendations, and each was considered.

“We start with targets from a variety of sources and we pay attention to feedback on social media,” said Elmore. “We begin with a wish list and research who is available, who is touring, and then we go hunting.”

Elmore and his team are looking for variety in bands and across musical genres. They map out the season and aim not to be too heavy on the front end or back end. They also try to program exclusively on Saturday nights, which is a challenge because many bands love to play the weekends and it limits availability. Some of the bands are not affordable within the competitive ticket price range that The Fred aims to maintain. Other bands may be in packaged tours that cannot split off. Still, the love overflows and sometimes the summer isn’t long enough to accommodate them all.

This is the 65th Anniversary of Peachtree City! Come celebrate under the night sky with your favorite bands, family and friends. Doors open at 6:30 pm. All shows begin at 7:30 pm.

May 11
Electric Avenue – The 80s MTV Experience

June 1
Ben Folds: Paper Airplane Tour

June 8
Joe Gransden & His 17-Piece Big Band performing songs of Sinatra and Friends

June 15
A1A – The Official and Original Jimmy Buffett Tribute Show with Duncan Brothers Band

June 22
Sheila E. with Special Guest Bogey and The Viceroy

June 29
The Alan Parsons Live Project: Reset and Power Back on tour with Tyler Neal Bandtd>

July 13
Rumours ATL – A Fleetwood Mac Tribute with Leah Belle Faser

July 20
Air Supply with John Ford Coley

July 27
Yes Epics & Classics Featuring Jon Anderson & The Band Geeks

August 3
Jefferson Starship + Dave Mason

August 9
Cinderella’s Tom Keifer Band With LA Guns

August 10
One Vision of Queen Featuring Marc Martel

August 23
Gary Allan with Kris Youmans Band

September 13
The Wallflowers

October 12
Men at Work with The Producers

Secure your tickets at amphitheater.org.

“We hear a lot about how wonderful our staff is. It adds to the experience when you come to the venue,” said Kelley. “The staff genuinely want to be there and want to help people and we are proud of our team.”

Elmore added that behind the scenes, The Fred is upgrading infrastructure to accommodate bigger light shows that will be more attractive to bands.

Did you know? The Fred has free parking. Swing that golf cart into its space. If you’re driving in for the show, it’s one less hassle. You can bring your own food and drink within reason, and there are excellent concessions stands inside.

• Shows are rain or shine
• The Fred is ADA accessible.
• No ATM; but cards accepted at concessions

• Check out all the Peachtree City hotels where you can rest in comfort or secure a luxury suite.
• You have nearly 100 casual and upscale dining options covering a global range of flavors, cocktails, appetizers, entrees, desserts, and sips, cheers, and beers.
• Don’t go home without a Peachtree City keepsake, new outfit, or any number of gifts. Shop Peachtree City.
• And finally, rent a golf cart while you are here. You’ll enjoy the 15-mph vibe along 100 miles of golf cart pathways.